![]() ![]() ![]() In particular, journalists that are working on broadcast stories are more likely to use your company’s thought leader if he or she is able to show examples of previous on-camera experience. It will make them more inclined to trust you as a leader in your field and include you in the stories they are working on. This is your chance to brag! Press begets more press because it shows journalists that other outlets care about you and what you’re doing. It is common for the media to include these items in their articles, but they will not use it if it is from the angle of self-promotion. Be sure that any collateral, including case studies, do not have promotional ties. However, remember that an electronic press kit is for the media, not for marketing purposes. When crafting this document, think of it as customer testimonials taken to the next level. Including this section in an electronic press kit is helpful for the reporter and may also spur an additional idea that the writer had not previously thought of.Ĭase studies are another great way to showcase the effectiveness or success of your product to the media. This is where you should include things like pricing, where to purchase, what sets you apart from the competition, and so on.Īdditionally, it is helpful to include Frequently Asked Questions (FAQ)-especially if the industry, product, or service is technical in nature or changes on a consistent basis. Outline the most important features and details in quick simple bullets. The press release heading should clearly describe its content for an easy glance in case the media is looking for a specific announcement. ![]() These can be regularly swapped out to keep things updated and fresh. A Selection of Important Press ReleasesĬhoose the most newsworthy or exciting press releases for your electronic press kit, but make sure they are recent-with nothing older than six months. The bios should talk more about who they are in their current roles and how they can help the media, than what they have done in previous roles-unless they were previously at well-known and noteworthy organizations.ģ. If any members of management have been quoted in articles or appeared on news segments, be sure to make note in the document. This portion is directed at the media and their time is valuable therefore, you should use headings to help them find the portion that is most important to their needs.īios are especially important if there is a member of management who is suitable for interviews, expert commentary, and speaking engagements. It is important to remember consistency in your messaging, while keeping the backgrounder fairly brief. This “about us” section should include all of the basics: who, what, where, when, why, and how. The media needs to know who you are and what you do. A Selection of Important Press Releases.What Is Included in an Electronic Press Kit: While content might vary, there are a number of fundamental materials that should be included. If your press kit incorporates large images, make sure to give the reporter a heads-up and send the file via Dropbox or YouSendIt to avoid any email issues. If you are creating a deck or PDF, be mindful of the file size. Whatever format you choose, be sure that your EPK is designed in accordance with the look and feel of your brand and that it’s easily shareable with the media. Your digital press kit can be created in a variety of acceptable formats-from a PowerPoint deck to a PDF file-however, a dedicated press tab on the company website is best, because it creates a one-stop shop for all your company information. The content will vary depending on what industry you’re in, the size of your business, and the type of media you’re targeting for coverage. However, before beginning any press outreach, an excellent starting point for your media relations strategy is creating the right digital collateral packaged in the form of an electronic press kit.Īn effective EPK (electronic press kit), like its printed predecessor, is designed to help members of the media develop stories related to your business, products, or services. Your press kit should contain all of the content a reporter, producer, or blogger might need to tell your brand story within their coverage area. Generating publicity requires planning, consistent outreach, follow-up, and dedication. Securing widespread press coverage isn’t something that happens overnight. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |